Scale Intelligence

Research

Applied research on agents, content engineering, and GTM.

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agentsmarketing

Why Agents Will Run Marketing

AI agents are already running parts of the marketing stack. Scale Intelligence exists to research how to make this transition systematic, safe, and effective — and to publish what we find.

SL
Sebastian Lourenço··3 min read
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GEO
The GEO Stack: How to Get Cited by ChatGPT, Claude, and Google
GEO isn't SEO with a new name — it requires a fundamentally different content architecture. Getting cited by AI engines means being authoritative, structured, and technically accessible. We break down the exact stack: concrete data, E-E-A-T signals, answer-first writing, technical indexability, and platform-specific tactics for ChatGPT, Claude, and Google AI Overviews.
SL
Sebastian Lourenço··10 min read
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content engineering
Content Engineering 101: Building Pipelines That Actually Scale
Content engineering applies software engineering principles to content production: modular components, defined interfaces, automated quality checks, and feedback loops. The result is a content system that scales without proportional headcount.
SL
Sebastian Lourenço··3 min read